Foundations of Customer Behaviour

A behaviour change course

Did you know?

Humans (i.e. your customers) might not actually behave the way you think they do - nor how you may want them to. That's why globally leading brands harness Decision Design's Foundations of Customer Behaviour course to supercharge their commercial effectiveness.

Boost your effectiveness by learning the foundations of how your customers behave.

Decision Design's Foundations of Customer Behaviour is designed by global, PhD-qualified experts in behavioural science - designed to equip you with the scientific findings of:

how your customers behave, form judgements and make decisions
practical, science-led tools that only the experts know

Upon completing 5x high impact topics, you'll walk away with immediately practical skills that are based on proven behavioural science - ensuring you're equipped to drive immediate customer behaviour change.

Why choose this course

Why Australia’s leading brands choose Decision Design’s Foundations of Customer Behaviour course

Proven science = proven results

When you harness the true science of your customer's behaviour, better results are proven to come.

Genuine behavioural science experts

Designed by our team of expert, practicing commercial behavioural scientists to rapidly equip you with proven behavioural science, increasing your commercial effectiveness.

Practical science you can use

Unlike other courses that merely provide opinions, we’ll give you clear, practical techniques that are proven to change customers’ behaviour.

Upskilling your team

Why many of our clients are booking corporate groups to uplift their in-house behaviour change capability

Develop a common language - no more siloed work and thinking, which means you and your team will be more effective communicators.
Build team engagement and instil confidence - driving a culture of empowerment and ultimately better outcomes.
No need to have your team away from work at the same time - our online courses are self-paced, meaning you can build a common language, whilst maintaining your current momentum.

Talk to us about how we can tailor the content and timing of the course to suit your team's specific needs.

+66%

increase in effectiveness after undertaking Decision Design foundational training

95%

of total Decision Design participants feel more empowered as a result of their training

100%

Decision Design training is proven to double effectiveness over two years of quantified results

+111%

increase in effectiveness of total Decision Design behavioural science training against a target outcome

Who this course is for

If you work directly, or indirectly, with customers, then this course is essential for you

Heads of, senior managers, leads, strategists Leaders responsible for business units or functions; accountable for driving change in the business which results in customer impact.

Marketing, communications, UX/CX, human resources Those responsible for engaging with internal or external customers, directly or indirectly, and executing communications.

Future leaders Upcoming leaders who are or will be responsible for delivering commercial decisions that impact customers or staff.

Your learning

5x high impact topics to maximise your effectiveness

Decision Design’s Foundations of Customer Behaviour course will introduce you to the proven behavioural science of how and why customers behave the way they do, and practically, how you can apply it in your day-to-day to drive effectiveness.

Behaviour change science in a customer context Explore the connection of behavioural science and customer behaviour, and how you can leverage the science to drive immediate results.

Can the influence of others be more powerful than information? Understand why we follow others, the influence of other’s behaviours and what techniques you can use to shape judgements and actions.

How your customers process information Why do we process things in relative, rather than absolute terms? Learn the proven science behind driving the outcomes you want to see.

Constructing value perceptions in your customers No perceived value in your offer/ask means no behaviour change. Learn how to construct value perceptions and drive demand of your offer/ask.

Lock your learning — getting ready for driving results in the real world Bring your learning together, ensuring that you’re ready to drive measurable outcomes in the real world.

Course details

Maximum flexibility

100% online and on-demand. Move through at your own pace.

Start date

Available now - start at a time that suits you.

Investment

AUD $895+ GST

Who designed the course

World-leading behaviour change team

Decision Design has pioneered the use of behavioural science in commercial environments, translating masters/PhD science into commercial outcomes.

For you, this means your course is designed by a unique specialist team of experts spanning cognitive, neuro, social, psychological and marketing science, with over 25+ years of proving the science supercharges customer, commercial and social results for ASX 20 / Fortune 100s. This IP is unique to Decision Design as the world's leading commercial behaviour change consultancy.

Learn more

What is the time requirement?

The total content time is around 6 hours, and course sessions vary. We've used behavioural principles in design, working with the limits of working memory to improve retention, recall, and ability to action.

We recommend not completing the entire course at once but instead taking some time to practice each new tool.

How will I access the course?

Once you purchase your seat to the course, you will be emailed a log-in to Decision Design's online platform.

All elements of your course will be undertaken within our platform.

Is there a corporate group price? Contact us if you have a group for corporate team pricing and content adaption to your specific context.

Will I get a certificate?

Absolutely, you'll be issued the certificate after you complete the course.

Foundations
of Customer Behaviour

Why choose this course

Why Australia’s leading brands choose Decision Design’s Foundations of Customer Behaviour course

Why many of our clients are booking corporate groups to uplift their in-house behaviour change capability

Some of the outcomes others like you have seen from our training

+66%

95%

100%

+111%

Your learning experts

Get to know your experienced course lead

Want to learn from global experts?

Who this course is for

If you work directly, or indirectly, with customers, then this course is essential for you

5x high impact topics to maximise your effectiveness