Foundations
of Customer Behaviour
Are you confident you know why your customers behave the way they behave and how they make their decisions?
The Foundations of Customer Behaviour, is designed to ground you in the fundamental ways human beings process information, how they form judgements and ultimately, how they make their decisions. In other words, disavowing notions of how we think or wish humans behave, and unveiling how they actually behave — subconsciously, emotionally, and crucially, irrationally.
In this course,
- we introduce you to behavioural science
- its relevance to your day-to-day
- dive into some fundamentals of human - your customers – behaviour
- arm you with key tools you need to solve these behaviours.
Created by Decision Design, a leading commercial behaviour change team, this course is designed to get you actively using your tools from the moment you start, increasing your commercial effectiveness.
Corporate group options also available.
Course features
A behaviour change course, designed to equip you the skills you need to be effective with your customers
![DD-Icon_Outcomes-Pink](https://43347253.fs1.hubspotusercontent-na1.net/hubfs/43347253/Icons/DD-Icon_Outcomes-Pink.png)
![DD-Icon_Audience-Pink](https://43347253.fs1.hubspotusercontent-na1.net/hubfs/43347253/Icons/DD-Icon_Audience-Pink.png)
Designed for tangible, practical application, build skills you can use right now.
![DD-Icon-_BehaviourScience-White copy (1)](https://43347253.fs1.hubspotusercontent-na1.net/hubfs/43347253/Icons/DD-Icon-_BehaviourScience-White%20copy%20(1).png)
Designed and delivered by commercial behavioural scientists and industry experts with over 20 years experience proving it works.
![DD-Icon_Tick-Pink](https://43347253.fs1.hubspotusercontent-na1.net/hubfs/43347253/Icons/DD-Icon_Tick-Pink.png)
5 modules of purpose-built engaging content – no boring Zoom lecture recordings.
Foundations of Customer Behaviour
Maximum flexibility
100% online and on-demand. Move through at your own pace.
Start date
Available now - start at a time that suits you.
Investment
AUD $895+ GST
Contact us if you have a group of 10 or more for group pricing and content adaption to your specific context.
What will I learn?
Foundational understanding of human behaviour, taught by behavioural scientists, immediately applicable to your work
Over 5 sessions, we introduce commercial behaviour science and its relevance to you. We then explore the fundamentals of human behaviour and arm you with behavioural tools that you can use immediately.
![DD-Illustration_Unlock](https://43347253.fs1.hubspotusercontent-na1.net/hubfs/43347253/Illustrations/DD-Illustration_Unlock.png)
Learn why behaviour change science is directly relevant to your work, and how growing your understanding of human behaviour will directly translate into increased effectiveness and impact.
![DD_illustration_idea_sml](https://43347253.fs1.hubspotusercontent-na1.net/hubfs/43347253/DD_illustration_idea_sml.png)
Dive into 4x fundamentals of human behaviour that are driving how your customers process information, make judgements and ultimately make decisions.
![DD-Illustration-MasterPlan_Arrows_sml](https://43347253.fs1.hubspotusercontent-na1.net/hubfs/43347253/DD-Illustration-MasterPlan_Arrows_sml.png)
Get 3x behavioural tools you can apply - right now - to your work. Actionable, practical tools that will have an immediate impact. You'll be more effective - immediately.
Who is this course for?
If you work directly, or indirectly, with customers, then this course is essential for you
![DD-Illustration-MasterPlan_Arrows_sml-1](https://43347253.fs1.hubspotusercontent-na1.net/hubfs/43347253/DD-Illustration-MasterPlan_Arrows_sml-1.png)
Leaders responsible for business units or functions; accountable for driving change in the business which results in customer impact.
![DD-Illustration-MasterPlan_Puzzle 2](https://43347253.fs1.hubspotusercontent-na1.net/hubfs/43347253/DD-Illustration-MasterPlan_Puzzle%202.png)
Those responsible for engaging with internal or external customers, directly or indirectly, and executing communications.
![DD-Illustration-MasterPlan_Puzzle](https://43347253.fs1.hubspotusercontent-na1.net/hubfs/43347253/DD-Illustration-MasterPlan_Puzzle.png)
Many clients are speaking to us about enrolling corporate groups of 40+ - marketing, communication, design - to uplift their entire in-house capability in behavioural science. Lock in your team now and gain a competitive advantage.
World-leading behaviour change team
Decision Design has pioneered the use of behavioural science in commercial environments, translating masters/PhD science into commercial outcomes. For you, this means your course is designed by a unique specialist team of experts spanning cognitive, neuro, social, psychological and marketing science, with over 25+ years of proving the science supercharges customer, commercial and social results for ASX 20 / Fortune 100s. This IP is unique to Decision Design as the world's leading commercial behaviour change consultancy.
Designed and delivered by leading commercial behaviour change experts
FAQs
Explore our frequently asked questions
We are a global-leading team of specialists experts, using our unique capability to solve customer, commercial and social problems.
We have pioneered the use of behavioural science in corporate environments proving that when you put how humans actually behave and make decisions at the heart of strategy, planning and execution, you rapidly increase your effectiveness.
Behavioural science is the science of behaviour change - the underlying, irrational and emotional ways that we humans make our decisions - hardwired over millions of years to ensure our safety and survival.
By understanding this, we can design our work to work with the grain of human behaviour, rather than against it, we can rapidly increase the effectiveness.
For more information: https://www.decisiondesign.com.au/what-is-behavioural-science
This course is available on demand. You can move through it in your own time and at your own pace.
The total content time is around 6 hours, and course sessions vary. We've used behavioural principles in design, working with the limits of working memory to improve retention, recall, and ability to action.
We recommend not completing the entire course at once but instead taking some time to practice each new tool.
Once you purchase your seat to the course, you will be emailed a log-in to Decision Design's online platform.
All elements of your course will be undertaken within our platform.
The Foundations of Customer Behaviour costs $895 + GST per person. You can apply via this website using 'book now' or 'secure my place'. Alternatively, you can contact concierge@decisiondesign.com.au.
If you have a group of 10 or more, please get in touch via concierge@decisionesign.com.au or the 'ask us' button below.
Absolutely, you'll be issued the certificate after you complete the course.
Can you afford not to understand how your customers behave?
+66%
increase in effectiveness after undertaking Decision Design foundational training
95%
of total Decision Design participants feel more empowered as a result of their training
100%
Decision Design training is proven to double effectiveness over two years of quantified results
+111%
increase in effectiveness of total Decision Design behavioural science training against a target outcome
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![DD-Icon_Social normalisation-White](https://43347253.fs1.hubspotusercontent-na1.net/hubfs/43347253/DD-Icon_Social%20normalisation-White.png)
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Much of what influences human decision-making processes happens without us consciously realising it. If we aren’t aware of – let alone able to manage – these unconscious factors, we’re ignoring a fundamental driver of our decision-making effectiveness and ultimately, performance. This training is crafted to empower your team, actively increasing their decision-making confidence and effectiveness immediately.