Decision Design's commercial behavioural science predictions for Australia in 2025.
Our in-depth behavioural science expertise and decades of commercial experience gives us a unique lens on how things are likely play out for corporate Australia over the next 12 months. We're excited to share with you our thoughts and predictions. Hear our Co-Founder, Johann Ponnampalam PhD talk to the four key themes we see being at the forefront of commercial behavioural science in 2025.
Johann Ponnampalam PhD founded Decision Design with the principal aim of translating hard science into practical, commercially implementable interventions to create business impact. Johann is considered a global thought leader in commercial behavioural science, is an active advisor to c-suite leadership teams and has specific interest in the quality of commercial decision-making, and its direct impact on business bottom line.
The unstable economic climate will see consumers continuing to carry the burden of the cost of living - our decades of experience tells us that this will manifest itself as cognitive depletion.
There'll be greater government scrutiny of major retailers in a bid to move towards safer pricing strategies, which will cause major retailers to skew toward risk-averse behaviour.
Consumers will continue to be the unintended collateral damage of government scrutiny on corporate Australia - the result of which is to carry the burden of mistrust.
The spotlight that has been on the external consultant industry will result in higher levels of scrutiny for procurement. It will be harder to buy and harder to sell.
We're excited by the potential of narrow AI in genuinely aiding customer decision-making, supporting them to make better decisions in the moment.
Wondering how our expertise can help you in 2025?
Considering all commercial, customer and social challenges are behavioural in nature, we craft bespoke solutions based on our expert, scientific knowledge of human behaviour and decision-making - resulting in commercial growth and uplift.