Dr. Johann Ponnampalam and Andrew Chapman are genuine specialist experts in behavioural science, with decades of experience applying the science to commercial problems for true behavioural change.
An example of their true expertise was seen at the Marketing Ideas Science Xchange conference in 2016 where they explain how to give organisations and clients a better chance at enabling powerful conversations.
“we have to lead with data, we can’t be heroic in thinking this is a go-at-it alone capability, we have to use the best of predictive analytics to find out who we need to train our behaviour change effort from for maximum social and commercial impact.” – Johann Ponnampalam, co-founder of Decision Design and Associate Professor at Deakin University.
“We have to consume the real science, not the entertainment..."
You can find the original article here: https://mumbrella.com.au/behavioural-science-needs-a-data-led-fusion-says-to-deakin-university-associate-professor-411924
To understand not only why but how behavioural science is the key to enabling the next best and most powerful conversations for your organisation, chat with us today.