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Mini MBA in Commercial Behavioural Science

Designed and delivered by Decision Design's Chief Behavioural Scientist, Dr. Johann Ponnampalam - pioneer the next wave of commercial growth in your business with a transformative behaviour change course.

DECISION DESIGN 375
An in-depth behaviour change course

Master a behavioural-led approach for proven commercial effectiveness

We know that everything is ultimately behavioural.

This means that every decision, goal, objective, KPI, and commercial imperative requires behaviour change - yet most leaders fail to leverage the power of a behavioural-led business approach.

This course will provide you with systematic, scientifically built and commercially proven frameworks that can be implemented across your entire organisation, no matter the context.

Don't miss out on revolutionising your entire business effectiveness with Decision Design's Mini MBA in Commercial Behavioural Science.

Want to find out more about this course?

Download your brochure in seconds

Why this course

Uplift your commercial effectiveness by leveraging Decision Design's expert training

Master the behavioural-led approach Top ASX 20 and Fortune 500 companies are already applying.

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Behavioural-led business approach
Behavioural-led business approach

The untapped potential your business is missing to revolutionise your business operations and create your legacy.

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Real science
Real science

​Designed and delivered by PhD-level behavioural scientists with deep expertise in human behaviour.

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Commercially proven
Commercially proven

Others like you have experienced a 168% increase in commercial effectiveness by taking a behavioural-led approach to their business.

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High impact, rapid upskill
High impact, rapid upskill

High-impact learning for rapid upskilling. After 12 weeks, walk away a master of tools and techniques that took decades to perfect.

Gain a competitive advantage with Decision Design's cutting-edge training.

Upskill your team

Ensure your entire team are using a science-led, commercially proven behavioural approach


Many of our clients book their entire leadership teams into this course — because  building a behavioural-led organisation demands expert training, which...

  • Fosters team cohesion
  • Integrate new science led frameworks together to immediately leverage in your immediate day-to-day
  • Uplift your team's commercial and customer effectiveness
  • Drive lasting change and create your legacy

Unlock your team’s potential with the Mini MBA in Commercial Behavioural Science and revolutionise your business effectiveness today!

Top ASX 20 and Fortune 500 companies have relied on Decision Design training to drive proven results

+12%

YOY market growth and an 8% share growth
- for a leading global healthcare company

+28%

increase in customer acquisition
-
for a leading insurer

+162%

increase in commercial effectiveness as a result of Decision Design training 
- for a leading super company

+$67m

increase in revenue with the optimisation of a single email touchpoint
- for a leading global healthcare company

Learn from global experts in the behavioural science of Trust
Get to know your Chief Behavioural Scientist
Johann Head shot-1

Johann Ponnampalam PHD

  • Co-Founding Director of Decision Design
  • PhD in behavioural science
  • 20+ years experience in driving measurable outcomes for Australia's leading brands
  • Associate Professor at Deakin University
  • Frequent speaker at Australia's leading behavioural science events
Who you learn from

Learn from global experts in the behavioural science of Trust

Get to know your Chief Behavioural Scientist - Johann Ponnampalam PhD

  • Co-Founding Director of Decision Design
  • PhD in behavioural science
  • 20+ years experience in driving measurable outcomes for Australia's leading brands
  • Associate Professor at Deakin University
  • Frequent speaker at Australia's leading behavioural science events



Expert trainers

Learn from our global behaviour change training experts for high impact professional development

Get to know your Chief Behavioural Scientist -
Dr. Johann Ponnampalam PhD

  • Co-founder of Decision Design
  • PhD in behavioural science
  • 20+ years experience in driving measurable outcomes for Australia's leading brands
  • Associate Professor at Deakin University
  • Frequent speaker at Australia's leading behavioural science events

Want to learn from global experts?

Who this course is for

Whether you're overseeing entire divisions or leading strategies, join other ambitious leaders

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Executives, leaders
Executives, leaders

Responsible for business planning and decisions that impact customers or entire organisational divisions.

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Business leaders
Business leaders

Responsible for strategic, commercial guidance of organisations and the teams within it.

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Directors, senior leaders
Directors, senior leaders

Responsible for the direction of major projects that impact customer experience and outcomes. 

“Decision Design’s training was literally the best investment I’ve ever made in my life — and the best investment we’ve ever made for the business”

- Leader, from an ASX20 company

Your learning

x8 high-impact learning areas to drive sustainable commercial growth

Decision Design's Mini MBA in Commercial Behavioural Science provides a behavioural-led, scientifically and commercially proven approach, that can be implemented by individuals to entire organisations, no matter the commercial imperative.

You'll uncover exactly how to master a behavioural-led, scientific approach to drives commercial and customer success.

1. Behavioural capability is your new technology

Uncover how the current lens under which your business operates is fundamentally ineffective at driving the behaviour change you need, and why you need to understand that ultimately; every challenge is behavioural.

2. How to measure what actually matters​

Learn the five fundamentally ineffective (and typical) ways organisations measure and what you can do to measure the variables that will have the biggest impact, without falling victim to the common follies.

3. Every commercial objective is a behaviour change objective

Whether you realise it or not – you are a behaviour change agent. The success of all customer and prospective outcomes hinges on your ability
to influence and change their behaviour.

4. How to ensure your customers make active, informed choices

Leverage three scientific principles that are proven to enable customers to make a genuinely informed decision and why this is pivotal to uplifting customer engagement and outcomes.

5. Deep dive into the scientific drivers of Trust to maximise your influence and effectiveness

Deep dive into the purpose of each type of Trust and how it’s formed with different entities, as life evolved – challenging how you might typically think of Trust.

6. Aligning your approach to how the human brain makes decisions

Explore the use of behaviour change tools that work with how humans form judgements and make decisions (rather than against it) and how you can apply this in interpersonal interactions for maximum influence and effectiveness.

7. How your organisation makes decisions

Learn how the behavioural factors that evolved us as humans impair our ability to make the most effective decisions – leading us to systematic, irrational decision-making errors.

8. Grow your commercial outcomes – backed by science

Revolutionise your business growth leveraging analytics, blueprints, execution and scale – you’ll drive a growth solution that is evidence-based, leading to commercial outcomes and behaviour change.

Course details

Mini MBA in Commercial Behavioural Science

Maximum flexibility

Designed for busy and ambitious working professionals — 100% online to suit your needs.

High impact

25+ years of commercial experience distilled into high-impact, practical material for rapid upskilling. 

1-3 hours a week across 12 weeks

Start date

2025 intake commences 24th March
Secure your spot now!

 

Investment

AUD $11,040 + GST 


Contact us about group pricing and tailoring to your specific context. 

Course features

This course has been designed to master your sales skills for immediate impact

DD-Icon-_BehaviourScience-Pink Delivered by experts

Informed by the science of human behaviour; delivered by genuine behaviour change thought leaders.

 
DD-Icon-MasterPlan_Commercial effect-Pink Get proven results

8 lessons of purpose-built, engaging sales content designed for driving acquisition and retention.

 
DD-Icon_Delivery model (online)-Pink-1 Catered to your needs

Designed for busy and ambitious working professionals. Move through this online course at your own pace.

 
DD-Icon-_Outcome w tick-Pink Content you can actually use

Carefully designed for immediate application — build skills that you can use today to drive results.

 
Meet your world-leading behaviour change team

Decision Design

Decision Design is at the forefront of transforming commercial effectiveness for some of the world’s leading brands.

Our Mini MBA in Commercial Behavioural Science is crafted and delivered by a unique group of specialists in behavioural science.

With over 25 years of proven experience, we have been committed to empowering organisations with the science that drives exceptional commercial outcomes.

When you choose us, you’re choosing the only irrefutable source for this unique knowledge, designed specifically for senior leaders ready to elevate their entire business approach and performance.

FAQ

Explore our frequently asked questions

How much time do I need to commit?

Groundbreaking results do not always require endless hours of time commitment.

Each week you will have access to 1-3 hours of concentrated, actionable content over 12 weeks, designed to deliver results at the highest level. 

Because we are experts in human behaviour, we have also leveraged behavioural principles in design, working with the limits of working memory to maximise your retention, recall, and ability to action!

How will I access the course?

Our next intake for the Mini MBA in Commercial Behavioural Science starts on the 24th March 2025. 

Once you are enrolled,  you will be emailed a log-in to Decision Design's online platform.

All elements of your course will be undertaken within our platform.  

Content is then released weekly.

Is there a corporate group price?

If you have a corporate group, contact jessica@decisiondesign.com.au for group pricing and discuss how we can adapt content specific to your organisation's needs.

Will I get a certificate?

Absolutely, you'll be issued the certificate after you complete the course. 

Do I have to submit an assessment? Throughout this course you will have opportunities to submit practical, science-led tasks that puts your learnings into practice. 
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Why choose this course

Top ASX 100 companies have relied on this course to drive proven results – now you can master the strategies behind their success.

DD-Illustration-MasterPlan_Insights_LR-1 Genuine behavioural science experts Unlike other courses that merely provide opinions, our training is derived from scientifically-led principles, taught by real scientists.  
DD-Illustration-MasterPlan_BehaviourChange_LR-1 Science you can actually use

Scientifically built and commercially proven framework that can be implemented by individuals or large sales teams, regardless of the brand or product.

 
DD-Illustration-MasterPlan_On_sml Commercially proven

We’ve delivered this training to thousands of sales professionals across 30+ markets with an average of 111% increase in performance

 
Who this course is for

Whether you're in B2B, B2C, or specialised sectors, this course equips you with the critical insights necessary to excel in your role.

DD-Illustration-MasterPlan_Puzzle 3_LR Executives, Directors, Heads of

Those responsible for leading teams towards consistent success in every sales interaction.

 
DD-Illustration-MasterPlan_Slider_LR Senior Sales Leaders

Those responsible for elevating your strategic thinking and refining your approach to drive sales growth.

 
DD-Illustration-MasterPlan_Puzzle_LR Business Leaders

Individuals and teams who are responsible managing client relationships and navigating complex sales environments.