Mini MBA in Commercial Behavioural Science
Designed and delivered by Decision Design's Chief Behavioural Scientist, Dr. Johann Ponnampalam - pioneer the next wave of commercial growth in your business with a transformative behaviour change course.
An in-depth behaviour change course
Master a behavioural-led approach for proven commercial effectiveness
We know that everything is ultimately behavioural.
This means that every decision, goal, objective, KPI, and commercial imperative requires behaviour change - yet most leaders fail to leverage the power of a behavioural-led business approach.
This course will provide you with systematic, scientifically built and commercially proven frameworks that can be implemented across your entire organisation, no matter the context.
Don't miss out on revolutionising your entire business effectiveness with Decision Design's Mini MBA in Commercial Behavioural Science.
Want to find out more about this course?
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Uplift your commercial effectiveness by leveraging Decision Design's expert training
Master the behavioural-led approach Top ASX 20 and Fortune 500 companies are already applying.
The untapped potential your business is missing to revolutionise your business operations and create your legacy.
Designed and delivered by PhD-level behavioural scientists with deep expertise in human behaviour.
Others like you have experienced a 168% increase in commercial effectiveness by taking a behavioural-led approach to their business.
Ensure your entire team are using a science-led, commercially proven behavioural approach
Many of our clients book their entire leadership teams into this course — because building a behavioural-led organisation demands expert training, which...
- Fosters team cohesion
- Integrate new science led frameworks together to immediately leverage in your immediate day-to-day
- Uplift your team's commercial and customer effectiveness
- Drive lasting change and create your legacy
Unlock your team’s potential with the Mini MBA in Commercial Behavioural Science and revolutionise your business effectiveness today!
Top ASX 20 and Fortune 500 companies have relied on Decision Design training to drive proven results
+12%
YOY market growth and an 8% share growth
- for a leading global healthcare company
+28%
increase in customer acquisition
- for a leading insurer
+162%
increase in commercial effectiveness as a result of Decision Design training
- for a leading super company
+$67m
increase in revenue with the optimisation of a single email touchpoint
- for a leading global healthcare company
Johann Ponnampalam PHD
- Co-Founding Director of Decision Design
- PhD in behavioural science
- 20+ years experience in driving measurable outcomes for Australia's leading brands
- Associate Professor at Deakin University
- Frequent speaker at Australia's leading behavioural science events
Learn from global experts in the behavioural science of Trust
Get to know your Chief Behavioural Scientist - Johann Ponnampalam PhD
- Co-Founding Director of Decision Design
- PhD in behavioural science
- 20+ years experience in driving measurable outcomes for Australia's leading brands
- Associate Professor at Deakin University
- Frequent speaker at Australia's leading behavioural science events
Expert trainers
Learn from our global behaviour change training experts for high impact professional development
Get to know your Chief Behavioural Scientist -
Dr. Johann Ponnampalam PhD
- Co-founder of Decision Design
- PhD in behavioural science
- 20+ years experience in driving measurable outcomes for Australia's leading brands
- Associate Professor at Deakin University
- Frequent speaker at Australia's leading behavioural science events
Want to learn from global experts?
Whether you're overseeing entire divisions or leading strategies, join other ambitious leaders
Responsible for business planning and decisions that impact customers or entire organisational divisions.
Responsible for strategic, commercial guidance of organisations and the teams within it.
Responsible for the direction of major projects that impact customer experience and outcomes.
“Decision Design’s training was literally the best investment I’ve ever made in my life — and the best investment we’ve ever made for the business”
- Leader, from an ASX20 company
x8 high-impact learning areas to drive sustainable commercial growth
Decision Design's Mini MBA in Commercial Behavioural Science provides a behavioural-led, scientifically and commercially proven approach, that can be implemented by individuals to entire organisations, no matter the commercial imperative.
You'll uncover exactly how to master a behavioural-led, scientific approach to drives commercial and customer success.
Uncover how the current lens under which your business operates is fundamentally ineffective at driving the behaviour change you need, and why you need to understand that ultimately; every challenge is behavioural.
Learn the five fundamentally ineffective (and typical) ways organisations measure and what you can do to measure the variables that will have the biggest impact, without falling victim to the common follies.
Whether you realise it or not – you are a behaviour change agent. The success of all customer and prospective outcomes hinges on your ability
to influence and change their behaviour.
Leverage three scientific principles that are proven to enable customers to make a genuinely informed decision and why this is pivotal to uplifting customer engagement and outcomes.
Deep dive into the purpose of each type of Trust and how it’s formed with different entities, as life evolved – challenging how you might typically think of Trust.
Explore the use of behaviour change tools that work with how humans form judgements and make decisions (rather than against it) and how you can apply this in interpersonal interactions for maximum influence and effectiveness.
Learn how the behavioural factors that evolved us as humans impair our ability to make the most effective decisions – leading us to systematic, irrational decision-making errors.
Revolutionise your business growth leveraging analytics, blueprints, execution and scale – you’ll drive a growth solution that is evidence-based, leading to commercial outcomes and behaviour change.
Mini MBA in Commercial Behavioural Science
Maximum flexibility
Designed for busy and ambitious working professionals — 100% online to suit your needs.
1-3 hours of content each week released over 12 weeks.
Start date
2025 intake commences 24th March
Secure your spot now!
Investment
AUD $11,040 + GST
Contact us about group pricing and tailoring to your specific context.
Course features
This course has been designed to master your sales skills for immediate impact
Informed by the science of human behaviour; delivered by genuine behaviour change thought leaders.
8 lessons of purpose-built, engaging sales content designed for driving acquisition and retention.
Designed for busy and ambitious working professionals. Move through this online course at your own pace.
Carefully designed for immediate application — build skills that you can use today to drive results.
Decision Design
Decision Design is at the forefront of transforming commercial effectiveness for some of the world’s leading brands.
Our Mini MBA in Commercial Behavioural Science is crafted and delivered by a unique group of specialists in behavioural science.
With over 25 years of proven experience, we have been committed to empowering organisations with the science that drives exceptional commercial outcomes.
When you choose us, you’re choosing the only irrefutable source for this unique knowledge, designed specifically for senior leaders ready to elevate their entire business approach and performance.
FAQ
Explore our frequently asked questions
Each week you will have access to 1-3 hours of content over the course of 12 weeks.
We've also used behavioural principles in design, working with the limits of working memory to improve retention, recall, and ability to action.
Our next intake for the Mini MBA in Commercial Behavioural Science starts on the 24th March 2025.
Once you are enrolled, you will be emailed a log-in to Decision Design's online platform.
All elements of your course will be undertaken within our platform.
Content is then released weekly.
If you have a corporate group, contact jessica@decisiondesign.com.au for group pricing and discuss how we can adapt content specific to your organisation's needs.
Absolutely, you'll be issued the certificate after you complete the course.
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Why choose this course
Top ASX 100 companies have relied on this course to drive proven results – now you can master the strategies behind their success.
Scientifically built and commercially proven framework that can be implemented by individuals or large sales teams, regardless of the brand or product.
We’ve delivered this training to thousands of sales professionals across 30+ markets with an average of 111% increase in performance
Who this course is for
Whether you're in B2B, B2C, or specialised sectors, this course equips you with the critical insights necessary to excel in your role.
Those responsible for leading teams towards consistent success in every sales interaction.
Those responsible for elevating your strategic thinking and refining your approach to drive sales growth.
Individuals and teams who are responsible managing client relationships and navigating complex sales environments.