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Mini MBA in The Science of Sales

Designed and delivered by Decision Design's Chief Behavioural Scientist, Dr. Johann Ponnampalam - access the secret weapon behind globally leading sales teams.

DECISION DESIGN 425
An in-depth behaviour change course

Master a science-led sales method for proven commercial effectiveness

In our +25 years of commercial experience, we've witnessed many senior sales leaders overlooking the critical component of sustained success: a behavioural-led sales approach.

Does your current sales method…

  • provide knowledge backed by proven science with over 20 years of commercial application?
  • enhance overall performance beyond just individual skills?
  • support a shift from relationship management to assertive sales leadership?

If your current approach doesn’t meet this criteria, join like-minded ambitious sales leaders revolutionising their method with Decision Design's Mini MBA in The Science of Sales.

Want to find out more about this course?

Download your brochure in seconds
Why this course

Top ASX 20 and Fortune 100 companies have relied on this course to drive proven results

Now you can master the techniques behind their success.

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Commercially proven
Commercially proven

2,000+ sales professionals, 30+ markets, an average of 111% increase in performance.

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Real science
Real science

​Designed and delivered by PhD behavioural scientists with expertise in human behaviour.

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Immediately applicable
Immediately applicable

Drives success in sales and relationship management at every pivotal micro-moment from day 1.

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High impact, rapid upskill
High impact, rapid upskill

High-impact learning for rapid upskilling. After 12 weeks, walk away a master of tools and techniques that took decades to perfect.

Ready to join hundreds of other leaders revolutionising their sales techniques?

Upskill your team

Ensure your entire team is using a science-led, commercially proven sales method


Many of our clients book their entire sales function into this course — because in today’s fast-paced business world, building a high-performing sales team demands expert training.

  • Foster team cohesion
  • Tailored learning experience
  • Adopt a proven sales model
  • Elevate sales effectiveness
  • Drive lasting change

Unlock your team’s potential with the Mini MBA in The Science of Sales and revolutionise your sales method today!

Enquire now

Join other leading organisations leveraging Decision Design's expert training, because proven science = proven results.

+12%

YOY market growth and an 8% share growth for a leading global healthcare company

+28%

increase in customer acquisition​ and an increase of 14% in lead generation for a leading insurer

+95%

of total Decision Design participants feel more empowered as a result of their training

+111%

increase in a key engagement metric – due to Decision Design’s behavioural training

Learn from global experts in the behavioural science of Trust
Get to know your Chief Behavioural Scientist
Johann Head shot-1

Johann Ponnampalam PHD

  • Co-Founding Director of Decision Design
  • PhD in behavioural science
  • 20+ years experience in driving measurable outcomes for Australia's leading brands
  • Associate Professor at Deakin University
  • Frequent speaker at Australia's leading behavioural science events
Who you learn from

Learn from global experts in the behavioural science of Trust

Get to know your Chief Behavioural Scientist - Johann Ponnampalam PhD

  • Co-Founding Director of Decision Design
  • PhD in behavioural science
  • 20+ years experience in driving measurable outcomes for Australia's leading brands
  • Associate Professor at Deakin University
  • Frequent speaker at Australia's leading behavioural science events



Expert trainers

Learn from our global behaviour change training experts for high impact professional development

Get to know your Chief Behavioural Scientist - Dr. Johann Ponnampalam PhD

  • Co-founder of Decision Design
  • PhD in behavioural science
  • 20+ years experience in driving measurable outcomes for Australia's leading brands
  • Frequent speaker at Australia's leading behavioural science events

Want to learn from global experts?

Who this course is for

Whether you're in B2B, B2C, or specialised sectors, this course equips you with the critical tools necessary to excel in your role.

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Executives, Directors
Executives, Directors

Responsible for leading teams towards consistent success in every sales interaction.

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Business leaders
Business leaders

Responsible for managing client relationships and generating a pipeline of ongoing business opportunities.

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Senior sales leaders
Senior sales leaders

Individuals and teams executing sales methods to drive sustained growth.

“Decision Design’s training was literally the best investment I’ve ever made in my life — and the best investment we’ve ever made for the business” ​
​

- Leader, from an ASX20 company

Your learning

x8 high-impact learning areas to drive sustainable commercial growth

Decision Design's Mini MBA in the Science of Sales provides a systematic, scientifically built and commercially proven framework that can be implemented by individuals to large sales teams, no matter the brand, product or context.​

We'll uncover exactly how to master this revolutionary scientific formula that drives success in sales and relationship management at every pivotal micro-moment for your ultimate net win.

1. The follies of current sales methods – and how they’re holding you back

Uncover how the current system holding the global sales world together is fundamentally ineffective at driving real commercial impact and why it is in your best interest to immediately start avoiding them.
2. Every commercial objective is a behaviour change objective ​

Whether you realise it or not – you are a behaviour-change agent. The success of all customer and client interactions hinges on your ability to influence and change behaviour.
3. How to start thinking about the human brain as a product feature set

​The inner working fundamentals driving human behaviour, driving the choices of your customers – and why they significantly impact your ability to achieve greater commercial impact.​
4. Building your influence and authority ​

Delve into the science behind trust and how it directly impacts your authority and your ability to positively influence client and customer behaviour.

5. Curating a sales system for your entire product lifestyle

Shift your mindset from planning a single interaction to instead leveraging a sales system for your entire product lifestyle – the basis of your lifelong relationship with your customers and clients.
6. Aligning your brand positioning to how the human brain makes decisions

Explore the use of behaviour change tools such as set-the-criteria and start recognising that if you want your customers to make a different decision, you must show them how.

7. How to have a behaviour change driven interaction from open to close

A step-by-step uncovering of what a genuine, behaviour change driven sales interaction needs to look like to maximise your impact and therefore your commercial effectiveness.

8. Relationship Management

How to nurture your customer and client relationships for maximum impact in which you have the most influence over their behaviour, understanding the micro-moments in which you can continue to win.
Course details

Mini MBA in The Science of Sales

Maximum flexibility

Designed for busy and ambitious working professionals — 100% online to suit your needs.

 

High impact

25+ years of commercial experience distilled into high-impact, practical material for rapid upskilling. 

1-3 hours a week across 12 weeks

Start date

2025 intake commences 24th February
Secure your spot now!

 

Investment

AUD $10,850 + GST 


Contact us about group pricing and tailoring to your specific context. 

Course features

This course has been designed to master your sales skills for immediate impact

DD-Icon-_BehaviourScience-Pink Delivered by experts

Informed by the science of human behaviour; delivered by genuine behaviour change thought leaders.

 
DD-Icon-MasterPlan_Commercial effect-Pink Get proven results

8 lessons of purpose-built, engaging sales content designed for driving acquisition and retention.

  
DD-Icon_Delivery model (online)-Pink-1 Catered to your needs

Designed for busy and ambitious working professionals. Move through this online course at your own pace.

 
DD-Icon-_Outcome w tick-Pink Content you can actually use

Carefully designed for immediate application — build skills that you can use today to drive results.

  
Meet your world-leading behaviour change team

Decision Design

Decision Design is at the forefront of transforming sales effectiveness for some of the world’s leading brands.

This means our Mini MBA in the Science of Sales is crafted and delivered by a distinguished group of specialists in behavioural science, encompassing expertise in cognitive, neuro, social, psychological, and marketing disciplines. This multidisciplinary approach ensures that your training is not only comprehensive but also rooted in the latest scientific findings.

With over 25 years of proven experience, we have been committed to empowering organisations with the science that drives exceptional sales outcomes.

When you choose us, you’re choosing the only irrefutable source for this unique knowledge, designed specifically for senior leaders ready to elevate their sales techniques and performance.

 
Learn more
FAQ

Explore our frequently asked questions

How much time do I need to commit?

Groundbreaking results do not always require endless hours of time commitment.

Each week you will have access to 1-3 hours of concentrated, actionable content over 12 weeks, designed to deliver results at the highest level. 

Because we are experts in human behaviour, we have also leveraged behavioural principles in design, working with the limits of working memory to maximise your retention, recall, and ability to action!
How will I access the course?

Our next intake for the Mini MBA in the Science of Sales starts on the 24th of February 2025. 

Once you are enrolled,  you will be emailed a log-in to Decision Design's online platform

Content is released weekly.

All elements of your course will be undertaken within our platform.  
Is there a corporate group price?

If you have a corporate group, contact jessica@decisiondesign.com.au for group pricing and discuss how we can adapt content specific to your organisation's needs.
Will I get a certificate?

Absolutely, you'll be issued the certificate after you complete the course. 
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Why choose this course

Top ASX 100 companies have relied on this course to drive proven results – now you can master the strategies behind their success.

DD-Illustration-MasterPlan_Insights_LR-1 Genuine behavioural science experts Unlike other courses that merely provide opinions, our training is derived from scientifically-led principles, taught by real scientists.  
DD-Illustration-MasterPlan_BehaviourChange_LR-1 Science you can actually use

Scientifically built and commercially proven framework that can be implemented by individuals or large sales teams, regardless of the brand or product.

  
DD-Illustration-MasterPlan_On_sml Commercially proven

We’ve delivered this training to thousands of sales professionals across 30+ markets with an average of 111% increase in performance

  
Who this course is for

Whether you're in B2B, B2C, or specialised sectors, this course equips you with the critical insights necessary to excel in your role.

DD-Illustration-MasterPlan_Puzzle 3_LR Executives, Directors, Heads of

Those responsible for leading teams towards consistent success in every sales interaction.

  
DD-Illustration-MasterPlan_Slider_LR Senior Sales Leaders

Those responsible for elevating your strategic thinking and refining your approach to drive sales growth.

  
DD-Illustration-MasterPlan_Puzzle_LR Business Leaders

Individuals and teams who are responsible managing client relationships and navigating complex sales environments.