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The Real Science of Sales

A behaviour change course

This is not your typical sales training.

Did you know?

  • in-effective sales techniques dominate the sales world, leading to poor business results – including endless missed opportunities.
  • That’s why globally leading brands harness the Real Science of Sales – maximising their conversion.

Get under the hood of how your customers and clients make decisions.

Decision Design's The Real Science of Sales course is designed by global, PhD-qualified experts in behavioural science – crafted to arm you with the proven scientific findings of:

  • How your customers and clients perceive value, form judgements, and make decisions – directly helping you drive conversions.
  • Practical, science-led sales techniques that are proven to influence behaviour  – helping you shape the sales outcomes you need to drive.

Upon completing this 8-module course, you’ll walk away with science-led, personalised guidance from expert Behavioural Scientists – ensuring that you’re ready to drive immediate sales results in your specific context.

Why choose this course

Australian leading brands and sales teams choose Decision Design's The Real Science of Sales

DD-Illustration_Idea-1 Proven science = proven results

When you harness the true science of sales, better results are proven to come.

  
DD-Illustration-MasterPlan_Insights_LR Genuine behavioural science experts

Our team of expert behavioural scientists know how to maximise your influence, no matter the context, product or offer.

  
DD-Illustration-MasterPlan_BehaviourChange_LR Science you can actually use

Unlike other courses that merely provide opinions, we’ll give you clear, practical techniques that are proven to increase your sales effectiveness.

  

Corporate group training

Why many of our clients are booking corporate groups to uplift their in-house behaviour change capability


  • Develop a common language - no more siloed work and thinking, which means you and your team will be more effective communicators.
  • Build team engagement and instil confidence - driving a culture of empowerment and ultimately better outcomes.
  • No need to have your team away from work at the same time - our online courses are self-paced, meaning you can build a common language, whilst maintaining your current momentum.


Talk to us about how we can tailor the content and timing of the course to suit your team's specific needs.

Enquire now

Join other leading organisations leveraging Decision Design's expert training and see the results for yourself

$34.6 million

increase in sales revenue – after Decision Design’s behavioural sales training

+100%

Increase in team effectiveness – due to Decision Design’s behavioural sales training

+111%

Increase in a key sales metric – due to Decision Design’s behavioural sales training

+25

Years of hands-on experience and knowledge across our team of behavioural scientists.

Your course experts

Learn from our global behaviour change specialists

TOUCH
Johann Ponnampalam PhD Chief Behavioural Scientist and Lead InstructorCo-founder of Decision Design
PhD in behavioural science — how humans make decisions, and how this can be harnessed​
20+ years experience in driving measurable sales outcomes for Australia’s leading brands.
Associate professor at Deakin University
Frequent keynote speaker at Australia’s leading behavioural science events

Johann Ponnampalam PhD Chief Behavioural Scientist and Lead Instructor
TOUCH
Winona Johnson Senior Behavioural Scientist
  • Masters qualified in how customers make decisions​
  • Expert advisor to some of Australia's largest brands in driving measurable sales outcomes​
  • Facilitates impactful evidence-based behaviour change training across industries​

​

Winona Johnson Senior Behavioural Scientist
TOUCH
Jessica McCartney Managing Director - Learning
  • Deep experience in integrating behaviour change capability within organisations​
  • Laser-focused on maximising the impact of that behaviour change capability brings organisations
Jessica McCartney Managing Director - Learning

Learn from our behavioural experts

Who this course suits

If you work in sales - directly or indirectly - then this course is essential for you.

DD-Illustration_Up Sales representatives, customer service, frontline staff

Those responsible for multi-touch client/customer interactions to nurture a customer through acquisition or retention - regardless of inbound or outbound,

  
DD-Illustration-MasterPlan_Slider Business development, account management, client service

Individuals and teams who are responsible for driving growth and retention of B2B/B2C relationships

  
DD-Illustration-MasterPlan_Puzzle 2 Business leaders, entrepreneurs

Business leaders responsible for managing pipelines of new business plus nurturing new and ongoing relationships.

 

“Decision Design’s training was literally the best investment I’ve ever made in my life — and the best investment we’ve ever made for the business” ​
​

- Leader, from an ASX100 company

Your learning

x8 high impact modules to maximise your sales effectiveness

Decision Design's The Real Science of Sales course will introduce you to the proven behavioural science of what drives effective Sales results.

We'll uncover popular sales techniques that hinder the results you need - and rapidly develop your understanding of how you can practically apply science in your day-to-day to drive measurement sales success. 

1. Behaviour change science in a sales context Explore the connection of behavioural science and sales, and how you can leverage the science to drive immediate results.
2. How your clients and customers process information

Learn how your clients and customers process information; and what techniques you can use to shape their judgements and actions. 

3. How to (scientifically) maximise your influence

How do we build trust and influence in the moment? Learn the proven science behind driving the outcomes you want to see.

4. Constructing value perceptions in your clients and customers

No perceived value in your product means no sales. Learn how to construct value perceptions and drive demand of your offer.

5. Effective sales techniques that actually work

Proven techniques you can use to close a sale.
6. Myth busting - popular sales techniques you should never use

Understand the mistakes in common sales techniques, and how you can overcome them, to maximise sales success.

7. Lock your learning

Getting ready for driving results in the real world – bring your learning together, ensuring that you’re ready to drive measurable sales results in the real world.

8. Hands-on learning

Put your new skills to the test - our expert team of behavioural scientists will give you personalised feedback on a relevant asset of your choosing.

Course details

The Real Science of Sales

Maximum flexibility

Designed for busy and ambitious working professionals — 100% online to suit your needs.

8-10 hours of content on-demand, we recommend completing over 4-8 weeks.

Start date

Start immediately and work through at a pace that suits you.

 

Investment

AUD $1,335 + GST

Contact us about group pricing and tailoring to your specific context. 

Course features

This course has been designed to master your sales skills for immediate impact

DD-Icon-_BehaviourScience-Pink Delivered by experts

Informed by the science of human behaviour; delivered by genuine behaviour change thought leaders.

 
DD-Icon-MasterPlan_Commercial effect-Pink Get proven results

8 lessons of purpose-built, engaging sales content designed for driving acquisition and retention.

  
DD-Icon_Delivery model (online)-Pink-1 Catered to your needs

Designed for busy and ambitious working professionals. Move through this online course at your own pace.

 
DD-Icon-_Outcome w tick-Pink Content you can actually use

Carefully designed for immediate application — build skills that you can use today to drive results.

  
Meet your world-leading behaviour change team

Who we are – Decision Design

We’re proudly one of Australia’s leading behavioural science teams — driving more effective sales outcomes for some of the largest brands on the globe.

This means that your course is designed and informed by a unique specialist team of behavioural experts — spanning cognitive, neuro, social, psychological and marketing science.

With over 25+ years of experience in driving sales outcomes for the largest brands on the planet, we’re dedicated to arming you with the science to that produce more impactful sales outcomes.

Learn more
FAQs

Explore our frequently asked questions

What is the time requirement?

The total content time is around 8-10 hours, and course sessions vary. We've used behavioural principles in design, working with the limits of working memory to improve retention, recall, and ability to action.

We recommend not completing the entire course at once but instead spreading it out across 4-8 weeks to maximise your learning potential.
Is there a corporate group price? If you have a group of 10 or more, contact jessica@decisiondesign.com.au for corporate pricing and discuss how we can adapt content specific to your organisation's needs.
How will I access the course?

Once you enrol, you will be emailed a log-in to Decision Design's online platform.

All elements of your course will be undertaken within our platform.  
Will I get a certificate?

Absolutely, you'll be issued the certificate after you complete the course. 

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