Behavioural Science
Behavioural science is the science of behaviour change - the underlying, irrational and emotional ways that we humans make our decisions - hardwired over millions of years to ensure our safety and survival.
What is behavioural science?
It's a reality that most of us, including you, are making decisions based on incorrect assumptions regarding the behaviour of our customers and colleagues. Decisions that don't take into account how humans actually behave.
The correct assumptions lie in the multidisciplinary field of behavioural science – the 100+ years of peer-reviewed, published, replicated science across the domains of psychology, cognitive, behaviour change and neurosciences.
Behavioural science is the science of behaviour change - the underlying, irrational and emotional ways that we humans make our decisions - hardwired over millions of years to ensure our safety and survival.
Behavioural scientists deeply understand how humans - your customers and colleagues - process information, form perceptions, and ultimately make decisions.
Why you need a behaviourally led approach in your business
The success or failure of every commercial, customer and social initiative hinges on behaviour – creating, changing or habituating it. Every strategy, objective, and decision within your organisation is behavioural.
The unrealised value of an organisation that continues to be led by intuition, engrained beliefs and anecdotal evidence – instead of being behavioural science-led – is enormous.
Because despite best intentions, organisations design for the rational consumer and colleague. One that is not impacted by emotion, irrationalities, habits, mental availability or social norms – just to name a few.
However, replicated empirical evidence proves that human beings - and therefore your customers and colleagues - are not rational. Rather, we humans behave and make decisions that are not perfectly logical and rational, and in fact, we fail to use all of the information available to us; our habits get in the way, and we get distracted by small things that do not matter.
Organisations can significantly increase their effectiveness by working with the gain of human behaviour and decision-making rather than against it.
"You need to hear this straight: you, like most humans, are making decisions based on incorrect assumptions regarding the behaviour of your customers and colleagues. The unrealised value of an organisation that continues to be led by intuition, engrained beliefs and anecdotal evidence – instead of being behavioural science-led – is enormous"
Why you need a genuine commercial behavioural scientist
It requires true expertise to properly diagnose the behavioural factors at play for consumers and customers and then develop interventions that will actually change behaviour.
Engaging commercial behavioural scientists means you get proven science-led solutions to business challenges and opportunities; diagnosed in your context, your sector, and for your objectives.
No generic diagnosis, no generic solutions, no generic knowledge.
A genuine commercial behavioural scientist has the capability to diagnose the underlying cognitive, affective, contextual, social and systematic drivers that underpin customer and commercial opportunities and enables the creation of scientifically grounded, ROI-positive behavioural interventions that work with the grain of real humans.
When hiring commercial behavioural scientists, ask if they are willing to engage in fee-for-performance. We do, we know that the science works.
We are commercial behavioural scientists. Genuine masters and PhD level scientists. 25+ years of commercial experience applying behavioural science solutions to grow ASX / Fortune 100 companies.
Can you afford not to be behaviourally led? Speak with a genuine commercial behavioural scientist.
