Decision Design's Leanne Rosamilia delivered a highly actionable keynote on how behaviour change science can build value perceptions.
Leanne Rosamilia, director, at Decision Design, shared how to leverage behavioural science to build value perceptions and make customers feel that it’s worth their money even when they are paying more in a bearish economy.
In a highly actionable presentation, Rosamilia shared how consumers are not always logical and rational, and how that impacts their purchasing behaviour. Using behaviour change science, she showed how you can influence their choice and drive behaviour.
How are you using science to optimally frame your products and services, and maximise value perceptions? If you are on the hook for managing value perceptions, get in touch for an encore presentation.
