Decision Design delivers a keynote on constructing moments of active choice for financial service customers.
Tara Ness, managing director of Decision Design, presented the replicated, empirical behavioural insights to discuss prioritised ground rules for driving informed, active customer decision-making in the financial services industry.
Ness concluded that since consumers do not always make decisions logically, it comes down to financing marketers to construct moments of active choice for them.
The session featured real-world case studies from superannuation, insurance and banking organisations and focussed on an actionable framework that can help create moments of active choice to both guide and empower your customers.
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